Trying to up your content material abilities for digital advertising?
This will likely assist – LinkedIn has launched a brand new LinkedIn Advertising and marketing Labs certification course on “Content material and Artistic Design”, which is now obtainable free of charge to all LinkedIn customers.
As you may see right here, the course is made up of three items, with a particular concentrate on LinkedIn’s instruments, as a way to assist customers be taught extra about content material and advertising fundamentals, and develop their abilities.
As defined by LinkedIn:
“This new certification is important as a result of it comes at a time after we see an industry-wide curiosity within the subject of content material technique and inventive design. In truth, as HubSpot’s State of Advertising and marketing 2022 Report discovered, content material is constant its sharp rise in significance even in comparison with final yr, with 66% of entrepreneurs anticipating to allocate extra of their budgets towards it in 2022 and 47% of B2B patrons viewing three to 5 items of content material earlier than participating with a gross sales rep.”
Certainly, the capability to jot down participating, attractive content material is vital to maximizing your alternatives in digital advertising, and on LinkedIn particularly – and if you’re on the lookout for methods to spice up your abilities, it could possibly be price looking at this new LinkedIn course.
The complete certification takes a few hours to finish, relying in your stage of information. And once you finally do full the complete course and examination, you’ll get a digital certificates that you would be able to add to your LinkedIn profile, or print out for those who select.
It’s clearly LinkedIn-centric, and it doesn’t cowl each side of content material planning and improvement. But it surely’s a strong overview of the important thing fundamentals, which might assist you to get your strategy heading in the right direction – particularly for those who’re simply beginning out and on the lookout for some grounding.
And it’s free, so the worth is true. You probably have a while obtainable, it might be price a glance.
LinkedIn’s Advertising and marketing Labs programs can be found to all LinkedIn customers, in 5 totally different languages: English, German, Spanish, French, and Portuguese. You possibly can be taught extra in regards to the programs right here.