Digital advertising and marketing company heading in the right direction for bumper first yr | Midlands Enterprise Information

Digital advertising and marketing company heading in the right direction for bumper first yr | Midlands Enterprise Information

Digital marketing agency on course for bumper first year



A Birmingham-based digital advertising and marketing company, which was launched by digital specialist Sam Hufton and celeb illusionist and magician Ben Hanlin, is heading in the right direction for a bumper first yr.

Pull The Pin is anticipating charges to hit greater than £700,000 by the tip of July after choosing up a string of recent wins.

Positioned on Newhall Avenue, the corporate has already created 15 jobs and has plans to tackle 4 extra because it expects to double the dimensions of the enterprise by 2023.

The agency has labored with the likes of PwC, Leon, IDEX Consulting, the English Golf Union, Mazars and The Mirror.

Hanlin stated: “We have all the time talked about doing one thing collectively after which Covid-19 occurred, which accelerated our considering.

“Some folks thought we had been nuts beginning a enterprise throughout such tough instances, but it surely’s one thing we had kicked round for lengthy sufficient. The added improve in on-line use, and particularly video, meant it simply felt like the fitting time and the fitting alternative.

“Sam is an unbelievable operator within the digital area and really well-known all through the sector, while my job meant I used to be used to creating a lot of content material that will get tens of millions of natural views.

“All of my bookings and excursions vanished in a single day, so I began to concentrate on constructing an enormous on-line following and thought ‘why don’t we assist firms to just do that’? – particularly these that won’t have the in-house functionality or are losing 1000’s of kilos on polished content material that few folks view.”

Hufton, who has beforehand held senior roles at M3 Company and Discovered, added: “We wish to appeal to the perfect expertise and the perfect inventive minds, so we’ve to mirror this in our working surroundings and the tradition we try to construct.

“The plan is working, and we have been in a position to recruit excellent specialists in digital advertising and marketing, internet, website positioning, content material creation, paid for social and video manufacturing, whether or not it’s polished movies or extra ‘within the second’ footage.

“What this implies is that we ship what we promise, and that is seeing us win excessive profile accounts and appeal to rising companies who’re on the lookout for progressive methods to attach with their audiences.”

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