The media has a significant impact on our daily life. A career in the media industry has witnessed a poignant change, especially with the kind of opportunities that are open to the students, post-completion of the courses.
Unlike earlier times when the industry typically involved working in radio, print media, or television; the present industry today includes all channels of communication, including those found on websites, social media platforms, and the wider internet.
The media sector is providing students with intriguing employment opportunities, from journalism to advertising, digital marketing, public relations, and corporate communications.
According to a report by the international consulting firm PwC, the Indian media and entertainment sector will expand at a CAGR of 8.8% and hit Rs 4.30 lakh crore by 2026.
The Indian media ecosystem is truly changing rapidly because of technology developments like the introduction of IoT, AI, and OTT platforms, which are leading to several new career opportunities for today’s youth.
Hence, if you are someone who wants to establish yourself and have a successful career in the media industry, the following courses should be on your radar.
These courses are not just restricted to the fields of journalism but will also open avenues for fields like communications, marketing, education, and entertainment.
Here are six courses that can boost your media industry career:
1. BA JOURNALISM AND MASS COMMUNICATION (DIGITAL) WITH SPECIALISATIONS
The degree programme is designed to equip students for this growing demand in the Indian and global media industries. It takes a digital-first approach focusing on the transformative role of technology in journalism and communications.
2. BA DIGITAL AND MASS MEDIA (BROADCASTING) WITH SPECIALISATIONS
The Indian media industry is experiencing a rapid expansion of digital video and music, and there is a great need for original content. This has led to high demand for specialised production abilities.
Hence, to ensure students are industry-ready, the BA Digital and Mass Media (Broadcasting) with a specialisation in Digital Video Production and Monetisation equips students with sound technical skills to create digital video and audio content.
Students are trained on the latest technology tools to produce, distribute, and monetise media properties across digital multimedia industries.
3. POSTGRADUATE (PG) COURSE IN FASHION COMMUNICATION
This two-year postgraduate (PG) course in fashion communication is perfect for fashion enthusiasts. It trains students in communicating fashion through various media formats such as journalism (print, electronic and new media), events and promotions (public relations and advertising) to different audiences.
This master’s degree in fashion communication provides a solid foundation for a career in areas like fashion journalism, photography, social media, publishing, trend forecasting, advertising, PR and more.
4. POSTGRADUATE (PG) COURSE IN ENTERTAINMENT (MEDIA AND COMMUNICATION)
This two-year postgraduate course is a fast-track course that allows students from all disciplines to jumpstart a successful career in media including digital media, print media, television companies, and media agencies in the content development and promotions field.
5. POST-GRADUATE DIPLOMA PROGRAMMES IN JOURNALISM
One of the most renowned institutes in the communication industry, the Indian Institute of Mass Communication offers post-graduate diploma programmes in journalism in languages including English, Hindi, Odia, Urdu, Marathi, and Malayalam.
6. BBA EVENTS, PUBLIC RELATIONS, AND CORPORATE COMMUNICATIONS WITH SPECIALISATIONS
This course empowers students interested in strategic communications, event management, public relations and corporate communications.
The degree comes with a specialization in media management, marketing campaigns and strategic communications, which equips students with a strategic 360-degree corporate communication toolset for effective marketing communication.
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